Are you nervous about your upcoming Digital Marketing interview? There is no need to fear if you are a good Digital Marketing student. If you love your field of digital marketing or are working in one of the specific domains, we are here to help you with Digital Marketing Interview Questions and Answers.
This article is divided into various sections which are as follows:
- How to prepare for your Digital Marketing Interview?
- Background of Digital Marketing and Careers in Digital Marketing
- Digital Marketing Interview Questions
- Search Engine Optimization SEO Interview Questions
- Social Media Optimization SMO Interview Questions
- Digital Marketing Interview Questions and Answers
- SEO Interview Questions and Answers
- SMO Interview Questions and Answers
- Video:Top 10 Digital Marketing Interview Questions and Answers for Entry Level
- Video:Top 10 SEO Interview Questions and Answers for Entry Level
How to prepare for your Digital Marketing Interview?
This is a very detailed article written by thorough professionals in the field of digital marketing. Not only will you will find the most frequently asked questions in Digital Marketing Interview but you’ll also get suggested answers, tips and hints.
The best part is that along with the text there are also videos in this article.
Further, depending on your domain and level of expertise, we have subdivided the digital marketing interview questions and answers and you may scroll down or refer to the outline of the article above.
Background of Digital Marketing and Careers in Digital Marketing
In today’s scenario, digital marketing is one of the hottest career fields overall as well as in the online space.
This makes digital marketing is a lucrative career option for younger generation who are looking to create which gives them good growth prospects, opportunities locally as well as internationally and even to work as a freelancer.
Also there is lot independence as one can work from home or remotely (depending on the employer and nature of job) and yet it is a highly creative career option.
Thanks to the vast use and benefits of digital marketing, the prospective could be Online Marketing Agencies, internet start-ups, banks, small business, big and medium sized companies from private as well as government sector. Almost every organisation seems to be hiring digital marketing professionals in recent times, offering creative services to small businesses as well as top corporations. The opportunities are endless in the Digital Marketing domain.
Digital Marketing Interview Questions
Digital Marketing Interview Questions For Freshers
Digital Marketing Interview Questions For Experienced Professionals
Q.2.1 Explain PPC or Pay Per Click Advertising
Q.2.2 Explain the difference between PPC and CPC
Q.2.3 What is online Behavioral Advertising? How it is done?
Q.2.4 What is data driven advertising?
Q.2.5 What do you know about Google Adwords? Please explain
Q.2.5 Mention about some of the Google AdWords extensions
Q.2.6 What do you understand by Remarketing? OR What is Google AdWords Remarketing?
Q.2.7 How can you make an ideal use of PPC campaigns?
Search Engine Optimization SEO Interview Questions
If you’re applying for an SEO job, do prepare well for your interview ahead of time. Here are a few commonly asked SEO interview questions. These questions are a mix for beginners as well as professionals with experience.
These questions are accompanied with suggested answers.
Q.3.4 What are backlinks?
Q.3.10 What is the Sandbox Effect?
Social Media Optimization SMO Interview Questions
Q.4.1 What Is SMO?
Q.4.2 How SMO helps in SEO?
Digital Marketing Interview Questions and Answers
Q.1.1 What is Digital Marketing? Please explain Digital Marketing to us in simple terms.
Answer: Digital marketing is the component of marketing that utilizes internet and online based digital technologies, digital media and platforms to promote products and services.
Digital marketing campaigns employ combinations of methods such as search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, e-mail marketing, display advertising.
Unlike traditional marketing techniques, which is direct, one-way messaging to consumers via print, television and radio advertising, the digital marketing strategies are focused on reaching potential customers across multiple online channels.
Question 1.2 What are the different types of Digital Marketing OR What are the different techniques used in Digital Marketing
Answer: There are several types of Digital Marketing Channels and a particular strategy may include the use of one or more of these online channels and techniques for online marketing
The website is often the home of the digital marketing efforts. For example, the download of a file, booking of a product or a service, information of the product or service or the organisation.
2. Email Marketing
Email marketing is the process of sending email alerts about the brand, products and services to a database of contacts who we think would be interested in that particular product or service.
3. Social Media Marketing
Social media marketing is about making your presence on popular platforms such as Facebook, Twitter, LinkedIn, Snapchat, and Instagram. The social medial marketing strategy would be to distribute content through both – organic and paid methods.
4. Digital Advertising
Digital advertising is about advertising through methods such as display advertising, native advertising, social media advertising etc.
Then the other methods are:
Q.1.3 How can you categorize digital Marketing OR What are the segments of Digital Marketing
Answer: We can categorize Digital marketing is usually categorized in two segments: Inbound Marketing and Outbound Marketing.
Inbound Marketing is a Marketing technique where the audience traffic or the leads or the audience response is attracted to a desired point or to give a certain response. The methods employed are promotional activities such as social media marketing, content marketing using e-newsletter/ webinars/ e-books and SEO etc.
This helps in increasing awareness about the company, its products, and services.
The second segment is Outbound Marketing.
This technique is a traditional way of reaching out to the prospects by cold calling, placing ads or emails through digital channels.
Q.1.4 What are the most effective ways of increasing traffic to a website.
Answer: There are many paid and free methods to increase traffic to the website. Some of the popular and effective ways are:
- Paid search
- Paid Display advertising
- Posting on Social Media
- On Page and Off Page SEO Activities
- Content Marketing
- Compelling Headlines
- Using Long Tail Keywords
- Inviting Writers for Guest Blogging
- Referal Traffic
- Internal Linking
- Email marketing
- Link Building
- Using Video Content
- Using Infographics
- Using Social Influencer
Besides these methods, regularly writing and updating the content are also important.
Q.1.5 What are some useful tools for Digital Marketing
Answer: There are a number of tools which help a Digital Marketing professional. Most of them are paid but some are free too. Some of the useful tools are:
- Keyword Discovery Tool
- Ubersuggest by Niel Patel
- Google Trends
- Google Keyword Planner
- Google Analytics
- Favicon Generator
- XML Sitemap Generator
Q.1.6 What is a responsive web design? Give us an example.
Answer: The Responsive web design (RWB) makes the web pages of a website show up equally well on different size and type of devices like desktop, mobile, and tablet. This ensures that the viewing experience is excellent – no matter what device a person uses to access the responsive website.
This is because the website is capable of adjusting its layout according to the orientation and viewport size of the device.
Q.1.7. What are the best ways to get a natural backlinks to your site?
There can be many methods for building back links websites. However, for a newly launched website, the chances of automatically getting natural links are very low.
- Few of the methods to get natural backlinks are:
- To write guest posts on reputable websites
- Write Articles and Posts on Social Media
- Directory submission
- Video Descriptions
- Blog Commenting
- Links in E mail
Q.1.8 Why is digital marketing preferred over traditional marketing
Answer: With every passing day, we are moving towards the digitization. With the development of technological, people are reading newspapers online and surfing the internet, watching videos in place of listening to the radio or watching TV.
Therefore, digital marketing has become a necessity rather than an option.
In addition, some of the reasons contributing to the popularity of digital marketing over traditional marketing are :
- Easy analysis of the performance, better tracking of leads and usually better ROI
- Better interaction with customers
- Specific customer segment targeting
- Faster / Real-time optimization
- Global reach
- Information on demand for consumers
Q.1.9 What practices should you avoid in Digital Marketing?
Answer: While making a website and subsequently doing the SEO, one should avoid:
- Linking to any other site with bad page rank
- Copying text or images from other websites
- Using broken links
- Link Exchange
- Making a website which is not responsive or is slow to load
Q.1.10 What attracted you to make a career in Digital Marketing Industry?
Tips to Answer: Talk about the potential you see in field of Digital Marketing in near and long-term future. This would show to the interviewer that you are well-read and updated about your chosen field.
Also you will need to recall the job posting and come up with the points that really attracted you to the position advertised. You need to understand the psyche of the interviewer. If you are a beginner in the field, he is trying to know if you are serious about a career in digital marketing industry.
Therefore, focus on the role and say that how you wanted to in the domain and how you believe that the opportunity can be a stepping-stone in taking the career ahead.
Your honest answer will help you to reflect your true dedication and real commitment towards this field in the long run. Also it is important to show your commitment and enthusiasm for making a career in this field.
Video: Top 10 Digital Marketing Interview Questions and Answers for Entry Level
SEO Interview Questions and Answers
Q.3.1 What is meant by SEO? Can you define SEO in simple terms? What are the important types of SEO methods?
Answer: In simple words, SEO or Search Engine Optimization is a process or series of activities performed for the improvement of Search Engine rankings of websites and web pages.
There are two Types of SEO:
- On Page Optimization
- Off Page Optimization
Q. 3.2 What makes a website search engine friendly?
Answer: When a website is search engine friendly, it is able to tell the search engines like Google, Bing what the site is about and who would benefit from reading it’s content.
As a matter of fact, there are several factors which add up to make a website search engine friendly.
For example, if the quality content is written to include the keywords you want the page to be found for and rank for. Other factors include, keywords, titles, metadata, sitemap includes, URL structuring, robot.txt for pages etc.
Q.3.3 What are different types of SEO practices that are frequently used in markets?
Answer: There are three types of SEO practices in the market – White Hat SEO , Black Hat SEO and Grey Hat Hat SEO.
White Hat SEO refers to those SEO practices that help improve the ranking on search engine results page (SERP) while strictly adhering to that search engine’s policies.
Some examples of White Hat tactics include using keywords, back-linking, link building, and writing good quality content that focuses on relevancy, organic ranking and audience engagement.
Black Hat SEO practices are use of disapproved methods that increase page rankings in the search and may be manipulating results..
The examples of Black Hat tactics are keyword stuffing, using unrelated keywords, and invisible text to doorway pages, redirects and content automation. Black Hat practices are effective, but they are risky and can cause the site to be reported and punished.
Grey Hat SEO are the tactics that remains “ill-defined” and/or “ill-advised” by search engine’s guidelines and which can be disagreeable.
For example, use of Click bait – where someone posts an eye catching link or piece of content that encourages a reader to click and read more.
Q. 3.4 What are backlinks?
Answer: A backlink is a link which a website gives to another website. In a way, the backlinks are also incoming links that help users to shift from one web page to another web page. These Backlinks links play an important part in improving a website’s prominence in SEO results.
This is because when a search engine like Google or Bing views multiple quality backlinks to a webpage, it considers the page to be more relevant to the search query. This helps in its indexing process and improves the organic ranking of the website on SERPs.
Q.3.5 What are On-page and off-page optimization?
Answer: On page SEO refers to the actions you would take to optimizing your website for SEO, such as content architecture, keyword mapping, making changes in the Meta Tags, optimizing the right keywords on the webpage, images with alt text, doing internal linking and optimizing headers tags as well. This is done to get organic traffic and improve ranking in search engine results pages (SERP)
Off-page SEO techniques are basically building the a number of quality links from other authority sites to our websites.
We need both On Page and Off Page SEO to improve and boost the search engine ranking.
Q.3.6 Explain keywords in the context of Digital Marketing. How important are they for SEO?
A keyword is a term used for a particular word or a group of words an Internet user types in to perform a search in a search engine.
With reference to SEO, keywords are very important as they help rank the website in the SERP and for the Search Engine a keyword describes what is your blog, or website page about.
Therefore, keywords are considered the core of any copy written for the web page and they are present in the content, titles and other SEO elements.
For example, if a a prospective customer types “buy Nike Shoes” in Google search box, then the keyword or key phrase is “buy Sports Shoes”. On the basis of searched keywords, Google will display the related search results.
Besides the Search Engine Optimization, keywords also form the basis for digital marketing campaigns.
Thus not using proper keywords or using wrong keywords would be misleading for the search engines and the people.
Q.3.7 What are the key areas where you can use keywords to optimize your site ranking?
Keywords are a big part of what Search Engine of Google looks at. The targeted keywords should appear at:
- In the URL
- In the page title
- At least once in the meta description
- Once near the top or first para of the page
- At least two or three times inside the content, add more often if the content is very long.
- At least once for an image Alt Attribute
3.8. What do you understand by Cloaking?
Cloaking is a deceptive technique for optimizing a website for search. In this technique, different content is shown to the search engine crawler than what is presented to the end users.
3.9 What is the difference between ‘nofollow’ and ‘dofollow’ link
Do-Follow link is a standard hyperlink. When Google finds this link it will follow the link and it will pass authority and trust from one domain to another. This has an impact on Google Ranking Algorithm.
No-follow link is a way webmasters tell the search engines “Don’t follow this specific link.” As such it doesn’t hold any real SEO value because they do not pass link juice and thus it does not have any impact of the Google Ranking Algorithm.
Q. 3.10 What is the Sandbox Effect?
The Google Sandbox Effect is the theory and according to it the new websites are normally placed in a sandbox (or imaginary holding area until such time is deemed appropriate before the ranking commences.
This means Google gives itself some time to observe before taking it out of that imaginary area. Google does this to check the standard of the website.
However, it has never announced officially.
Video: Top 10 SEO Interview Questions and Answers for Entry Level
SMO Interview Questions and Answers
Q.4.1 What Is SMO?
SMO stands for Social Media optimisation. It is the process to accelerate the awareness about brands, products or events by leveraging different social media sites, networks, platforms or communities like Facebook, Quora, Twitter, LinkedIn, YouTube etc
Q.4.2 How SMO helps in SEO?
Of late, social media has become the one of the most important practices to boost a website’s ranking, traffic and its visibility.
Social Media can help generate organic as well as paid traffic. Social media is used to increase social engagement among target users or audiences for a specific brands of product or services.
Social media sites are also useful in building trust with ORM (Online name Management) that improves creditability.
Different Social Media platforms offer customizable ads and it is very useful for small or large businesses. For instance, Facebook ads allow you to target users by demography, location, hobbies, education level, history of purchases, and the pages they have liked.
Q.4.3 Name some of the preferred social media sites under SMO practices?
There are quite a few social media which are used for SMO purposes. Some of the commonly used and most important social media sites are :
Q.4.4 How can one measure success on social media.
There are many parameters to check the optimization of the account on Social Media. Some of the parameters to check the success of social media are:
- Increase in the number of followers
- Increase in number of leads
- Number of inbound links to the website through social sites
- Increase in the number of bloggers’ comments, traffic and number of social shares
- Lead conversions and resulting rise in the inquiries and rise in online sales
- How many posts have been published
- Number of subscriptions made
- Rise in query form submission
Q.4.5 Give some Useful Idea to Increase traffic on your blog.
There are many strategies and practices to get more traffic to your website. However broadly speaking, for free traffic, I would prefer:
- Create a Facebook Fan page for the business
- Have a Twitter Account for the business or website. There should be suitable a twitter profile matching with the business or the website.
- Use keywords and # tags in twitter and other accounts which allow
- Post engaging photos / images on Instagram and Flickr
- Post relavant videos on YouTube and Instagram
- Strive to increase your followers
- Optimize your post for searches with right keywords
- Share quality content
- Integrate social sharing buttons on your website.
Overall one should post regularly and interact with the followers and reply promptly
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About the Author
Sundeep Kataria is the CEO of ACS Consultants – a Management Consulting Firm. He holds multiple qualifications: MBA, PGDIT (IIFT), MS in Counselling & Psychotherapy and Diploma in Company Law. He has also formally learnt Digital Marketing and Website Making.
In 1995 he pioneered the concept of professional Career Counselling, Executive Coaching and Mentoring. Over the years he has mentored many professionals, like CAs, Engineers, Sales & Marketing Professionals, IT Experts etc.
The unique style of Sundeep Kataria is that he connects with each and every individual personally, holds in depth discussion before undertaking the assignment.