Try to think and answer if you spend more time watching TV or watching YouTube videos? Do you spend more time reading a newspaper or surfing the net. Well clearly most of us have shifted from the television sets to the Internet. With this change, companies have also shifted the focus of their advertising strategies from traditional advertising on TV and Newspapers to digital marketing. So we watch advertisements on your mobile or computer screen. That brings us to the topic of this blog article: Career Prospects In Digital Marketing .
Career Opportunities in Digital Marketing
Since the internet is almost limitless, digital marketing professionals have to have a variety of skills and manage different roles in order to cater to the different individual needs of various clients. It has become a very lucrative option and the demand for digital marketers is ever increasing.
What is Digital Marketing?
Before we go deeper into the various career options in digital marketing career, let’s first better clarity that what is digital marketing? As with traditional marketing, in digital marketing also, a business organisation has a product or service that they want to sell. Therefore, they try to create awareness about the brand, showcase the product, attract customers, and make a sale.
In a few ways, digital marketing isn’t much different from traditional marketing – you’ve got a product or service you want to sell, and you’re looking for ways to connect with customers in order to build brand awareness and close a sale.
Several career paths in Digital Marketing Field
As businesses organisations try to use the immense power of the Internet to attract customers, they must employ a number of people with specific skill sets in different roles to help them achieve this goal.
Who is a Digital Marketing Professional?
Digital marketing is inherently versatile and creative. As a marketer, you may come across the following areas or fields of digital marketing:
The growing trend of digitization has created the need for a new generation of professionals: experts in marketing and the art of digital marketing. These people have the knowledge and skills to harness the huge potential internet offers by creating effective email advertising campaigns, community blogs, websites, social media posts, and much more. This is done with the idea of establishing a successful connection with today’s Internet savvy consumer.
The demand for digital marketing experts is growing exponentially.
Are you going to appear for an interview soon? Let our Digital Marketing Interview Questions And Answers and videos help you to succeed.
Career Prospects In Digital Marketing
There is a wide range of jobs in digital marketing, which means there are a variety of career opportunities.
The professional field of digital marketing includes many niche jobs. Digital Marketing includes the following positions:
- Online Content Developer
- Social Media Marketing
- Search Engine Optimization Specialist
- Business Analytics Specialist
- Brand Management Expert
- Mobile Marketing Expert
- Web designer or Web Developer
- Professional blogger or Blog Writer
- Digital Data Research expert
- Email Marketer
- SEO (please refer to: SEO Career Opportunities and Future of SEO)
- SMM (Social Media Marketing)
- SEM (Search Engine Marketing)
- Content Marketing
- Social networks
- Voice Search Expert
- The marketing funnel
- CRO (Conversion Rate Optimization)
- Network Analyst
- A / B and Multivariate tests
- Affiliate Marketing Specialist
- Artificial intelligence
- Referral Marketing Specialist
- Expanded reality Expert
- Automation Expert
- Application Marketing
To start or advance your career in the field of digital marketing, it’s a good idea to consider training in at least one or two areas of specialization, unless you are already in management or aiming to be in management. In that case, you probably need to know a bit more about all of them.
Important Positions in Digital Marketing
Digital Marketing Manager or Digital Director
It can be said that this is one of the highest positions in the field of digital marketing. To reach this position, one must have at least 7 to 10 years of experience in various aspects of digital marketing. The Director of Digital Marketing is responsible for all marketing activities such as developing strategies and executing them that drive more traffic. This would include planning and undertaking SEO, SMO, Content Development, Webinars, Advertising, various Digital Marketing Campaigns, Website Improvement and updating it regularly etc.
Web Developer and Web Designer
These are the people in charge of conceptualizing, creating and maintaining amazing websites that we come across on the internet.
Social Media Executive / Social Media Manager
Working on social media is one of the coolest jobs out there, but don’t confuse it with just posting on Twitter and Facebook, there is more to it.
As a Social Media Manager / Executive, you are expected to monitor the latest social media trends and plan strategies accordingly, coordinate regularly with the content team and customer service team and create content or videos of high quality, etc. Relevant knowledge, about various social media platforms, and a lot of creativity are essential for this job.
If you think you can write better than what’s already out there on the web, you’re perfect for this job. The job profile of a content marketer includes creating content with all the qualities needed to go viral, ensuring that the content is well promoted through SEO, coordinating with other teams and incorporating their suggestions into the content, following content trends, etc.
To get started in content marketing, you need very good knowledge of the English or any other popular language and a lot of creativity.
PPC / SEM Expert
First the full form of the terms. PPC stands for Pay Per Click and SEM denotes Search Engine Marketing.
As a PPC / SEM professional, you need to manage PPC keywords, split ad groups, refine landing pages, generate reports, suggest ad copy and graphics, etc. The idea is to drive paid traffic to the website.
The sometimes helpful and sometimes irritating ads that we see while surfing on internet are created by these people. They generate a lot of leads for the business. There is a good demand for PPC professionals.
Executive / SEO Expert
A well-designed website is no good if it does not show up in the top positions in the search results. Therefore, there is a need to have skilled people to promote the website. Therefore, the company hires SEO experts to ensure that the company’s website is highly visible on the web.
SEO experts are responsible for driving website traffic and improving Google rankings. They need to make sure the website content is searchable, perform keyword research, research SEO tools, create and submit sitemaps, etc.
There are many other roles or titles in digital marketing department or agency that depends on the organisation and its needs. Some of them are:
- Analytics Manager
- CRM Manager
- Email Marketing Manager
- E-Commerce Manager
- Digital Agency Account Director
How Much You Get Paid In Digital Marketing Profession
Digital Marketing is a consistently expanding, lucrative career field choice. As such, digital marketing can be broken down into several different generalized levels of responsibility and annual financial compensation.
Typical average salaries for digital marketing positions in India
Typical average salaries for digital marketing positions in USA
* It is important to note that annual salaries vary from place to place in the country and depend on the company for which you work.
What Are Popular Skills in demand for Digital Marketing Managers?
Here is a list of some of the popular skills in demand in the digital marketing / online marketing domain:
- Social Media Marketing
- Online Marketing
- Search Engine Optimization (SEO)
- Search Engine Marketing (SEM)
- Google Analytics
How to become a Digital Marketing Professional?
The first step in becoming a digital marketer is to gain knowledge and training on a method that can equip you with the skills you need to be successful in this field.
It can also be helpful to know if there is a specific area of digital marketing that you want to focus on, as there are many training programs that target specific types of digital marketing. But it’s always an option to just know some of the fundamentals of digital marketing first, and then decide later on if there’s a specific area you’d rather focus on.
1. Enroll in digital marketing courses / digital marketing training programs
You don’t need a special degree to get started in the career field of digital marketing. A simple Digital Marketing Certificate will help you stand out from the crowd.
Enrolling in an online digital marketing course is often the cheapest, fastest, and most convenient way to learn more about digital marketing. These courses are taught by some of the most experienced professionals in the industry. Such a course may also include hands-on projects and homework, giving students a real feel for working in digital marketing.
Since the field of digital marketing is so competitive, getting certified can be helpful in giving you a push ahead.
2. Learn from the best experts in the business
Whether you’ve taken a digital marketing course in the past or have experience working as a digital marketer, it’s important to remember that the industry is very dynamic and ever-changing.
Even the most seasoned digital marketer should keep up with these changes and trends. By signing up for an online learning program, you can be sure that you are always on top of these changes in the industry.
3. On-the-job training
Without training and certification in digital marketing, you may still have the opportunity to land an entry-level digital marketing job. While you can gain invaluable experience on the job, you will always be at a disadvantage compared to someone with several years of experience and / or certification.
You may miss what seems like a minor detail or misinterpret an industry term, and as a result, make a big mistake that will potentially cost you your job.
4. Learn by following the best digital marketing blogs
From learning the basics to honing advanced skills, regularly following some of the biggest blogs in the industry can be a great way to learn what’s going on in the world of digital marketing.
There are many great digital marketing blogs to follow: four notable blogs are The Moz Blog, Niel Patel, Search Engine Land and Search Engine Journal.
While these blogs can be a great resource for all skill levels, they shouldn’t replace a structured online learning program if you are serious about pursuing a career in digital marketing. They are a good addition to any online course, but they do not provide the learning that the training programs provide, nor do they provide certifications.
5. Learn the basics from free online courses
Similar to learning from the top blogs, signing up for a free course can be a great way to supplement an accredited course, but it shouldn’t be a substitute.
Please note, these courses are generally not structured as accredited programs and will generally not be able to prepare you for a certification exam. Also students in these courses often do not have access to the same types of resources that are offered by paid programs, such as live lessons and labs.
Personal Qualities Of A Digital Marketing Professional
Digital Marketing is a fast growing and a dynamic career path. As more and more communication channels become available for advertising, the need for skilled people to meet the demand is going to increase. The best type of person to excel in a digital marketing career is someone with certain personal qualities, like:
Innovative: The person should be able to think out of the box to find new and exciting ways to reach new customers. He has a certain finesse in his interactions with customers.
Passionate: This person has a natural curiosity and a desire to hang on.
Patient: Anyone new in the field of digital marketing needs to understand that sometimes it is a process of trial and error. They need to be able to be patient with themselves and with the process.
Why choose a career in digital marketing?
Digital marketing is a huge field, and there are many avenues you can take if you get into this field. If you want to learn something every day, you can even move up the hierarchy and become a manager. However, there are other reasons why digital marketing can be a profitable business for you:
1. Proper Utilization of skills
In the modern world, organizations are looking for people with digital marketing skills. If you are a person with a modest income but have digital skills with you, you can improve yourself by learning more skills, especially in this area. Planned learning of skills can ultimately propel you on your future expeditions.
2. Versatile role options
In many other career fields, if you have already made a specialization, it becomes difficult to change your path. You might require extensive training before being able to make a shift. However, in digital marketing field, very little training is required to make the desired change. In most cases, the field of digital marketing has something for everyone. You can develop your existing skills and learn new skills on the job.
3. Dynamic Industry
When a person is looking for work, he is also looking for job security. As a result, they would often enter an evolving industry that might not go through an eventual emergency shutdown. Digital marketing is fairly new in this regard and keeps growing. If you are keen to learn and improve, there is always something around the corner.
Since there are different roles to play when you are in this industry and different creative marketing strategies that you can develop, digital marketing will not only put you in a safe area but also help you fully invest in the industry.
4. Earnings Potential
Digital marketing jobs are in high demand. Therefore, there are plenty of job opportunities and freelance opportunities for you to negotiate your compensation.
One of the best things about digital marketing is that you don’t have to be an intern to work. You can also work freelance or remotely. If you have the experience or skill and can show off your accomplishments, you can negotiate and get the salary you want in this area. In India, the different roles in digital marketing have different pay scales.
See above the approximation of the annual remuneration for each main function.
5. Scope of Creativity
Digital marketing is a very creative field. Unlike many other technical fields, digital marketing offers opportunities for many creative people. There is content writing of many types, designing, audio and video production work.
Additionally, there is lot of scope for creativity in developing marketing strategies, problem solving, and finding ways to engage your audience also requires creative solutions.
Undoubtedly, there are huge opportunities for digital marketing professionals in several roles and in almost all industries.
As digitization continues to advance at a rapid pace, employers globally are looking for skilled and trained professionals who can fill positions in their organisations and drive business goals such as leads generation, lead conversion into sales and brand awareness.
The more businesses organisations strive to stay up to date and competitive in the digital marketplace, the greater the demand for skilled and experienced digital marketing professionals would be. Digital Marketing is a great career option for anyone looking to work at the forefront of this technological revolution.
Hence you can future-proof your career by acquiring digital marketing skills for a fast-paced, fun career and a good salary.
You may begin your career’s digital marketing journey by joining a professional digital marketing course.
So don’t wait any longer and take your first step towards a grand digital marketing career.
If you have any questions or concerns regarding digital marketing, please share them in the comments box below.
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